UGG Online OutletShoes, brand shoes, begging the world a long way to go

shoes seek for international expansion,UGG Online Outlet, some people said it was However, the industry veteran believes that there is this one-sided too, but it certainly is not the same brand of international brands in international operations, the former may be called the corporate strategy is appropriate, while the latter is only a goal.
Xtep (China) Co., Ltd., general manager of Ye Shuangquan Disney Marketing Center, said the sports brand of Quanzhou on the current international operations, in fact, really very few companies operating international brands, a number of international initiatives should be a kinds of cross-border sales. Related to the brand are not yet formed a clear line of international brand operation, and visibility in the international market is not high, its brand in the international market do very little work, and product development, marketing centers are also still in China.
Quanzhou has long been full of shoes produced in every corner of the world, quality, price, have been recognized by consumers around the world. However, our brands are still not recognized by the international market of consumers, to achieve brand recognition, business is still a long way to go. For now, I think most sports brands in Quanzhou also need a clear line of International brand operations, including the choice of what kind of access, how to operate the brand in other countries around the world.
According to analysis, business operations of international brands is not clear route is mainly reflected in two aspects. First, products are not differentiated, consumer demand in each country is very different, but companies can not do match up, designed to meet various needs. Second, there is no clear channel strategy and brand strategy, corporate real in the international market to do the work in the brand is still relatively small, or even none.
undeniable domestic brand of shoe is actively building and development, like that Italian Red Sand (www.513523.com/Product/100/P 10001565.html), increasing its international influence. But to become an international brand, you have to focus on analysis and the creation of export shoe production operating conditions:
a product of high quality and low price of production. Enter the market at low prices, high quality based on the market, which formed the shoe's low-cost two kinds of product differentiation and competitive advantage, for the fame and started with a higher market share basis. Currently, the domestic shoe products, though they have the advantage of low prices, but the quality is generally low, it is difficult to meet the needs of the target market, it is difficult to form the climate.
Second, product sales and market share. These two factors determine whether the product on a firm footing in the market, and continuously improve the quality of products and services, access to customer satisfaction, foster customer loyalty is the key. Domestic shoe to ensure good sales, but also have a clear professional distribution channels for products leading to market successfully.
Third, product publicity. The market a good product to be known, accepted and recognized, not only have excellent quality assurance, but also need to promote investment. Well-known brand of shoe are bored with celebrity endorsements, television, Internet, magazines and other media, a lot of advertising for the brand name is started, establish a corporate image, so that consumers gradually being brand.
Fourth, the brand's history and culture. An enduring brand, consumers will get more recognition and praise. Although history can not be created immediately,UGG Online, but enrich corporate culture, the cumulative form has their own unique culture, so that more consumers understand the business, which is a form of international brand-name can not be ignored.
five, the country's strong economic strength, technological capabilities and industrial base. When the product across borders in the international market sales, the country's international image of the impact may be far more than the product itself in the international impact. Shoe should actively use state-provided policies, resources, international development-oriented,Goose Coats, both inside and outside, the brand bigger and stronger.
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